---

Become Pikachu With This Sponsored Snapchat Lens

The Pokemon Company launched a Snapchat lens, allowing users to take on the appearance of the popular Pokemon, Pikachu. For a limited time, users can activate the lens to see Pikachu’s ears, nose and red cheeks appear on their own faces.

Read full story at http://www.adweek.com/digital/become-pikachu-with-this-sponsored-snapchat-lens/