As TikTok becomes a search engine, big ticket retailers, including car dealerships, reap the benefits
Jesse Cannon-Wallace doesn’t have a TikTok strategy. Still, Cannon-Wallace, who works as a salesperson at Mercedes Benz of Atlanta Northeast, has been able to amass more than 120,000 followers on the platform via organic posts documenting test drives, how-to tutorials and product features for the dealership’s fleet.
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