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50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them

It was a compelling idea, even if the client wasn’t convinced at the time. Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a daring ad campaign to Heinz execs, for the brand’s ketchup, that proposed not showing the product at all.

Read full story at http://www.adweek.com/creativity/50-years-later-heinz-approves-don-drapers-pass-the-heinz-ads-and-is-actually-running-them/