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Why You Should Be Using UGC in Your Facebook Ads

In a struggle to display authenticity without resorting to obvious pandering, while still hitting ROI targets, some brands find Facebook Ads difficult to approach, especially in a politically and culturally sensitive era

Numerous reports can be referenced highlighting the importance of authenticity within marketing as a whole. This advice is doubly true when attempting to appeal to demographics that may span numerous cultures and socioeconomic backgrounds. The only way to truly be authentic is to have representation within these diverse groups of people that can tell their story about your brand in a way that is unique to them and their coveted audience. Read more