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TikTok Signs New Music Licensing Deals to Enable Increased Music Usage and Partnerships

Music is central to TikTok, and the company is now close to further legitimizing such connection with a raft of new music licensing deals which are, reportedly, close to being announced.

As reported by TechCrunch, TikTok has this week signed an agreement with Merlin, an agency which represents a range of independent music labels and artists, while TechCrunch also says that TikTok has agreed to similar licensing deals with Sony Music, Warner Music and Universal Music, though nothing has been officially announced on the latter three as yet. Read more