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Report: The Apple Watch is killing the Swiss watch industry

It used to be that the most coveted wristwatch was one from a Swiss-made company.

For more than a century, Swiss timepieces have been the pinnacle of status—and, as a result, the watches most popular with those in the market for a new timepiece. But that seems to be changing, and, if research firm Strategy Analytics’ latest report is accurate, Apple is finally killing the Swiss watch industry. Read more