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How to Optimize Your Online Marketing Plan: A 4-Step Process

Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow? In this article, you’ll discover a four-step process to audit and adjust your next marketing plan.

#1: Evaluate Your Branding and Online Footprint to Ensure Consistency
First, you need to address brand health. Does your brand need some dusting off? Now’s the time to evaluate the past year. Because your product offerings are like your children, I recommend having a third party (like a digital marketing agency) help in the overall brand assessment. Sometimes we get carried away with our invention and it’s hard to be objective. Read more