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Google Tests Verification Icons For Free Search Result Listings

After testing the blue verification icons and labels for ads in the Google Search results, now Google seems to be testing them on the free organic search results. Oh, and Google also tested them in gold, and Microsoft tested Bing verification labels in organic free listings too.

When you hover over the verification icon, it reads:

This icon is being shown because Google's signals suggest that this business is the business that it says it is. Google can't guarantee the reliability of this business or its products. Read more