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Google Logo Structured Data New White Background Requirements

Google has updated its logo structured data markup requirements again, this time to say your logo has to look good on a "purely white background." So you need to test to make sure your logo is visible and I guess attractive on a white background.

The guidelines have this new addition "make sure the image looks how you intend it to look on a purely white background (for example, if the logo is mostly white or gray, it may not look how you want it to look when displayed on a white background)." Read more