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Google launches generative AI tools for product imagery to US advertisers and merchants

Following Amazon’s adoption of generative AI for advertisers last week, Google today is launching a set of generative AI product imagery tools for advertisers in the U.S. Via the new, AI-powered Product Studio, merchants and advertisers will be able to leverage text-to-image AI capabilities to create new product imagery for free, simply by typing in a prompt of the image they want to use.

The feature can be used for simple tasks, like changing the color of the background behind the product images or making the background a solid color. Or it could be used for something more advanced, like requesting a product be shown in a particular scene. For example, when the company first announced the feature in May, it suggested a skincare company could request seasonal imagery by typing something like a product that was “surrounded by peaches with tropical plants in the background.” Now that same company could request something winter-related, like the product “sitting on snow surrounded by pine branches or pinecones.” Read more