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Google: Follower Count Is Not A Google Search Ranking Factor

Danny Sullivan, Google's Search Liaison, confirmed on X that follower count is not used as a search ranking factor by Google Search.

Sullivan said, "It is not," when asked "Google now shows the number of followers on SERPs. What I'd like to know: Is follower count a ranking factor for social media profiles? So far I haven't recognized a dependency, but maybe it's taken into account anyway?" Read more