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Google Ads Click-To WhatsApp Messages

Google Ads lets you set up message assets to click-to WhatsApp for some advertisers. Message assets allow you to configure an ad asset or button with your responsive search ads in Google Ads, these can lead some users to WhatsApp.

PPCGreg received a notice in Google Ads about this and posted about it on X, the notice says, "Get leads through click-to-WhatsApp ads: Message assets help you generate leads by letting users chat with your business through WhatsApp directly in your ad. Provide your number and message to get started." Read more