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As TikTok becomes a search engine, big ticket retailers, including car dealerships, reap the benefits

Jesse Cannon-Wallace doesn’t have a TikTok strategy. Still, Cannon-Wallace, who works as a salesperson at Mercedes Benz of Atlanta Northeast, has been able to amass more than 120,000 followers on the platform via organic posts documenting test drives, how-to tutorials and product features for the dealership’s fleet.

For Cannon-Wallace, who goes by @benzblogger, TikTok has been a catalyst for boosting brand awareness and thus, car sales — at least anecdotally. Especially as the automotive industry looks toward recovery post-pandemic and inflation. Read more